1. Naïve idiots
Maybe a tad tabloid, but the fact is that Magnus and I had no idea of what we were doing when we started Northern Playground. A historian and a political scientist that were completely lacking knowledge and experience. We didn’t have much of a network either. We had nothing, except for an idea and a lot of energy.
Apparently this is the recipe for success for sportswear companies today: use some ex-Olympic type and smother that name everywhere. We just had ourselves. And some friends.
As planned, Magnus left Northern Playground after some time. Just as we were starting to grow, running the company alone made the situation very vulnerable. First of all, I lost control and made a lot of mistakes. Especially mistakes with products and production. This kept me awake many a night and could have easily been the last drop. Second of all, loneliness is an ongoing battle for an entrepreneur. You go through a lot of hard thoughts, and throwing in the towel is a constant temptation. At one point or another it just doesn’t work anymore.
These seven points are enough themselves to throw in the towel. Many people do. If I had met myself five years ago, I would have said, “Forget it, it won’t work!”. But we’re still here, and I can’t be anything else than proud of our endurance.
Darn, I would really like to leave this list uncommented. Everything that’s here is completely real, but these points need to be nuanced with some thoughts from 2019.
As you can tell, we haven’t exactly chosen the easiest path, and I have no idea if we’re “over the hump”. But it feels like we are. We will continue to challenge the industry and ourselves. We’re just getting started! I can’t wait for our 10 year anniversary. For that one I’m counting on inviting you to the celebration Will you be there?
We’re more than happy to receive a “congratulations” or your thoughts on what you want us to fill the next five years with.
Peace and love,