On April 12th, we are increasing our prices by 3.6. All proceeds will be donated to Friends of the Earth Norway (Naturvernforbundet) and their efforts to protect our natural resources.
This day is Norway's "Overshoot Day," which means that if everyone on the planet lived like us, we would need 3.6 Earths to meet our resource needs.
We all have a role to play in the fight against resource depletion. It's easy to point fingers at certain countries or companies as the enemy, acknowledging the fact that they are the ones using up the Earth's resources. We can't be outraged about the destruction of natural areas one day and then indulge in mindless shopping sprees the next. We must take a stance, resist the temptation of impulse buying, and not be fooled by "3 for the price of 1" or similar offers encouraging mindless consumption.
In the midst of this consumer frenzy, there's no doubt that the volume must be reduced. Join us by sharing the message with your friends, only ordering today if you really need something (donating a generous amount to Friends of the Earth Norway), and in general, buying a little less and playing a little more. Together we can push the date in the right direction for next year.