While fast fashion is telling you that the t-shirt you bought six weeks ago is outdated, we are here to remind you that the t-shirt you bought six years ago is still the shit. The fact is, our planet can't handle you buying new t-shirts all the time.
As consumers of clothing, the most important thing we can do is buy less and use our clothes until they are completely worn out. That is the only measure that really means something when it comes to climate and the environment.
That's why we are introducing production dates in our clothes. The production date is there to remind you that the t-shirt you bought six years ago never will expire. Just think, if your daughter inherits your t-shirt, she can show it to her kids and know (and show!) exactly how long it has been in the family.
Of course, clothes that are meant to last that long must be of good quality. We hope you like them.