Just like last year, we are turning our backs to Black Friday. We are turning our backs to extreme discounts and cheap mass production from the other side of the world. Instead, we want to show the importance of local production, and will therefore be doing things our own way: Local Friday. Are you in? Show the world by sharing the emblem below (right click the image to download), and tag local producers you love in your area. You can also check out this year's local holiday gift, made up of products from producers in and around Oslo: The Oslo bundle.
What's the point of all this? Black Friday often means extreme discounts and cheap mass production from the other side of the world. In other words: Overproduction and huge environmental consequences. By shopping local, you can contribute to avoiding all this. At the same time you are helping create a plethora of advantages that affect both the environment, the community and yourself.
Short transportation distances, circular economy and less overproduction are just a few of the sustainable possibilities local production gives us. A manufacturer that sells to their neighbors will also care more about the product they create. They won't be putting poisonous chemicals in the product or the river where they live. Local production gives us higher quality, which is good for both people and the environment. Read more about the advantages of local production here.
Caring about local production doesn't mean that we only care about Oslo. To put it simply, we are just as concerned about the well-being of small manufacturers in Beijing as we are about the well-being of manufacturers in Oslo. It doesn't matter what passport they have. What matters is that they are local and can produce an amazing product. Caring about local production means that we care about the entire world!
Check out some of our local heroes: