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Welcome to the (clothing) store of the future

You might think that the future of retail is online. Well, you're probably right about that. But we believe that the future of retail is more than technology. In our new store in downtown Oslo we will be creating and testing our own ideas. Here are some that we want to invite you to check out in the near future:

  • Come meet us – the real people behind the company. Those of us who have developed the clothing and the brand (we'll be working the shop ourselves!). Even more important – we get to meet you.
  • You can watch some of our products being made.
  • You can choose your own colors and design a unique product.
  • You can redesign an old product and turn it into a new one.
  • You can repair our old wool products.
  • You can buy a curated selection of food and drinks (and other local products) made in Oslo.
  • And of course: You can both try on and purchase the world's best clothing.

Folketeaterpassasjen – Youngstorget 2B
0181 Oslo

Mon. - Fri. 11 AM - 5 PM
Closed weekends (for now)

We're just getting started. What do you associate with the future of retail? How do we create an experience that goes beyond all expectations? What should the store be called? We have lots of questions and need your input! Think out loud and help us create the world's most awesome store!

See you there!

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