Design phase

Jack Shirt

1/5
Design phase

Jack Shirt

The product is being designed with you and other customers. We need your ideas and feedback to create the perfect product. By including you in the design phase, we make sure that we only create products you really want, and that will be used and loved for many, many years.

Give feedback

Jack Shirt: A wool shirt jacket that is optimal in multiple situations. Help us design our latest product idea!

Designed by you
100% wool
Lifetime service

The product is being designed with you and other customers. We need your ideas and feedback to create the perfect product. By including you in the design phase, we make sure that we only create products you really want, and that will be used and loved for many, many years.

Jack Shirt: A wool shirt jacket that is optimal in multiple situations. Help us design our latest product idea!

Designed by you
100% wool
Lifetime service
Give feedback

11.03.2021: Prototype #3

We recently received a third prototype of the shirt jacket. Based on feedback from our Community on the first and second prototype, we are getting close to a great result. The biggest changes from the first prototype to now are based on the following thoughts from our Community:

1: No button-down collar
Mattis, Niclas and 5 other Community members wanted us to remove the buttons from the collar.

2: Extra reinforcement
5 people wanted reinforcement on the shoulders.

3: Contrasts
Knut Oscar, Iselin, Katarina and Lise Marie asked for less of a color contrast on the reinforcement.

4: Smaller buttons
Wenche, Jostein and 10 other Community members wanted smaller buttons.

Details

  • Material. The Jack Shirt is made of 95% wool (mix of virgin wool and recycled wool) and 5% cashmere. The material is brushed to give it a comfortable fleece feel. That way you get a soft product that warms when wet, doesn't smell and is made with natural materials. The wool comes from Australia and is mulesing-free. The reinforcement is a cotton material as to protect the most exposed areas.
  • Buttons. To make sure the product can be used as both a shirt and a jacket, we decided to use buttons instead of a zipper in front. The downside is that it takes longer to take the jacket off, but we are willing to give that up for classic design. To give it even more of a jacket look the buttons are larger than on a traditional shirt. There is also a button at the very bottom (most shirts are open). Thanks to Community member Knut, we also introduced olive tree buttons – the same material used for our Grandpa Longsleeve.
  • Fit. The Jack Shirt has a jacket-like fit. Not slim, in other words.
  • Pockets. There are pockets on the chest and in the sides. A no brainer if you ask us. The chest pockets may be unnecessary for some, but we believe that they are important to create a timeless and classic design.
  • Collar. You have the opportunity to fold the collar up when needed and use it for extra warmth around your neck.

Background

When we first started playing around with the idea of making a midlayer, we had a plethora of styles and functions to choose between. With our design philosophy in mind, we wanted to develop a garment that was both functional and looked good in the mountains or the city, and that could be work all year 'round.

Like our other products, you can go straight from a hike to dinner with your in-laws. Thanks to the wool you won't smell, and thanks to the design you are ready for any occasion.

Use it as a midlayer or a jacket.

Sizing

The models wearing the brown Jack Shirt are wearing the same product – men's size L. Jo is 188 cm tall, Marte is 172 cm and Anine (pictured here) is 168 cm. Anine usually wear's a women's size XL in shirts and measures 109 cm over her hips.

The models with the black Jack Shirt are also wearing the same product – men's size S. Espen is 177 cm and Marthe is 176 cm. See the size guide below for more information.

Pricing

The price of the jacket is estimated to be between 350 and 500 Euro. Included in this price is lifetime service. That means that if you get a hole or a tear in your garment, you can easily return it to us and we will repair it for you free of charge. So instead of buying a new shirt each time the last one gets ruined, you can have this one for the rest of your life (depending on how well you treat it).

That also means that it must be designed to last and be easily repaired. The product will therefore have extra protection (tightly woven cotton) on the most exposed areas like shoulders and elbows. It will also be constructed so that each piece is easy to switch out when necessary. In addition we will together make sure it has a classic design so that the jacket never goes out of style.

New name

Finally the product got its own name: Jack Shirt. Inspired by Community member Tamara's suggestion, Jack Shirt is the perfect combination of jacket and shirt (and jack shit 😉).

10.11.2020: First prototype

Pictured is the very first prototype of the shirt jacket. After a few rounds of questions and tons of great feedback, we had enough information to order a new prototype based on your ideas.

Details

  • + Technical info
  • + Production
  • + Use and care
  • + Service and returns
  • + Size chart

Process

This product is being designed now – with you!

1 Design phase
2 Testing phase
3 Decision phase
4 Production phase
5 Available
Lifetime service
Read more

Discussion

We always follow our design philosophy when developing new products, but in order to create products you will love your whole life, we need some help from you too. That's why we have a Community, where you can contribute in the development of new and existing products. Read our philosophy, join the community and be a part of the design phase.

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