Design phase

Shirt jacket

Design phase

Shirt jacket

The product is being designed with you and other customers. We need your ideas and feedback to create the perfect product. By including you in the design phase, we make sure that we only create products you really want, and that will be used and loved for many, many years.

Give feedback

We have missed a mid-layer that is optimal for every situation. Help us design our newest idea: The shirt jacket

Designed by you
100% wool
Lifetime service

The product is being designed with you and other customers. We need your ideas and feedback to create the perfect product. By including you in the design phase, we make sure that we only create products you really want, and that will be used and loved for many, many years.

We have missed a mid-layer that is optimal for every situation. Help us design our newest idea: The shirt jacket

Designed by you
100% wool
Lifetime service
Give feedback

13.01.2021: Second prototype

At the beginning of the year we received the second prototype of the shirt jacket. Based on feedback from our community on the last prototype, we are getting pretty close to a perfect result. This time we made the shirt jacket in brown. We think it works well, but the color is in no way decided yet. But we still want your thoughts. Do you like this version better than the last? Is there something you think should be different? Let us know at the bottom of the page!

P.S. Both models are wearing the same product in a men's size L. Jo is 188 cm and Marte is 172 cm.

Certain elements are already decided. Below are a few details that we know will be a part of the final product:

  • Material. The shirt is made of comfortable wool fleece. That way you get a soft product that warms when wet, doesn't smell and is made with natural materials.
  • Buttons. To make sure the product can be used as both a shirt and a jacket, we decided to use buttons instead of a zipper in front. The downside is that it takes longer to take the jacket off, but we are willing to give that up for classic design. To give it even more of a jacket look the buttons are larger than on a traditional shirt. There is also a button at the very bottom (most shirts are open). Thanks to Community member Knut, we also introduced olive tree buttons – the same material used for our Grandpa Longsleeve.
  • Fit. The shirt jacket has a jacket-like fit. Not slim, in other words.
  • Pockets. There are pockets on the chest and in the sides. A no brainer if you ask us. The chest pockets may be unnecessary for some, but we believe that they are important to create a timeless and classic design.
  • Collar. You have the opportunity to fold the collar up when needed and use it for extra warmth around your neck.

All models are wearing the same product – men's size L. Jo is 188 cm, Marte is 172 cm and Anine (pictured here) is 168 cm. Anine is a women's size XL over the chest and measures 109 cm around her hips.

When we first started playing around with the idea of making a midlayer, we had a plethora of styles and functions to choose between. With our design philosophy in mind, we wanted to develop a garment that was both functional and looked good in the mountains or the city, and that could be work all year 'round. The choice fell easily on a wool shirt jacket.

Like our other products, you can go straight from a hike to dinner with your in-laws. Thanks to the wool you won't smell, and thanks to the design you are ready for any occasion.

Use it as a midlayer or a jacket.

The price of the jacket is estimated to be between 350 and 500 Euro. Included in this price is lifetime service. That means that if you get a hole or a tear in your garment, you can easily return it to us and we will repair it for you free of charge. So instead of buying a new shirt each time the last one gets ruined, you can have this one for the rest of your life (depending on how well you treat it).

That also means that it must be designed to last and be easily repaired. The product will therefore have extra protection (tightly woven cotton) on the most exposed areas like shoulders and elbows. It will also be constructed so that each piece is easy to switch out when necessary. In addition we will together make sure it has a classic design so that the jacket never goes out of style.

10.11.2020: First prototype

Pictured is the very first prototype of the shirt jacket. After a few rounds of questions and tons of great feedback, we had enough information to order a new prototype based on your ideas. Thanks to comments from Eivind, Ragnhild, Mette, Morten and more, we ordered a prototype with smaller buttons, smaller chest pockets and a brand new color.

Process

Just like people, products go trough different phases.

This product is designing now, together with you.

1 Design phase
2 Decision phase
3 Production phase
4 Available
Lifetime service
Read more

Discussion

We always follow our design philosophy when developing new products, but in order to create products you will love your whole life, we need some help from you too. Read our philosophy, join the community and be a part of the design phase.

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