Design phase

Shorts

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Design phase

Shorts

The product is being designed with you and other customers. We need your ideas and feedback to create the perfect product. By including you in the design phase, we make sure that we only create products you really want, and that will be used and loved for many, many years.

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We have an idea for a new product that we want to develop with you: Shorts. There are tons of shorts out there. So many, that you probably need one for running, one for biking, one for partying, one for hiking and one for hanging out in the city. And probably a few more. But what if we told you that our ambition is to create the best pair of shorts in the world. A pair of shorts you can use for hiking, biking and rooftop parties. A pair of shorts you can use for the rest of your life. Sounds good? We think so too. And we hope you will join us in the making.

The product is being designed with you and other customers. We need your ideas and feedback to create the perfect product. By including you in the design phase, we make sure that we only create products you really want, and that will be used and loved for many, many years.

We have an idea for a new product that we want to develop with you: Shorts. There are tons of shorts out there. So many, that you probably need one for running, one for biking, one for partying, one for hiking and one for hanging out in the city. And probably a few more. But what if we told you that our ambition is to create the best pair of shorts in the world. A pair of shorts you can use for hiking, biking and rooftop parties. A pair of shorts you can use for the rest of your life. Sounds good? We think so too. And we hope you will join us in the making.

The idea behind the shorts came from a legendary material – Ventile cotton. Some benefits: Ventile is "waterproof", meaning that these shorts are suited for all kinds of weather (besides maybe hours in pouring rain). In addition, it breathes well and is comfortable against the skin. And to be honest, it's a pretty nice looking material. Ventile is known for it's patina – it ages well. Read more about Ventile: https://ventile.co.uk/

The fact that it ages well is also the idea behind the design philosophy. In other words, this has to be a product you can use for many, many years. That means two things: 1. Timeless design. This must be a pair of shorts you want to wear today and in 30 years. No trendy design elements, no seasonal colors. 2. Quality. This must also be a pair of shorts that you can wear today and in 30 years. The most important thing we can do for the environment is to consume less. That plays a much bigger role than any other measure in the textile industry. Therefore, it is important to develop garments that last a long time. To do that they must be designed so that they are easily repaired.

Process

This product is being designed now – with you!

1 Design phase
2 Decision phase
3 Production phase
4 Available
Lifetime service
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Discussion

We always follow our design philosophy when developing new products, but in order to create products you will love your whole life, we need some help from you too. That's why we have a Community, where you can contribute in the development of new and existing products. Read our philosophy, join the community and be a part of the design phase.

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