Design phase

Shorts

The product is being developed with you and other customers. We need your ideas and feedback to create the perfect product. Read more about our process.

We have an idea for a new product that we want to develop with you: Shorts. There are tons of shorts out there. So many, that you probably need one for running, one for biking, one for partying, one for hiking and one for hanging out in the city. And probably a few more. But what if we told you that our ambition is to create the best pair of shorts in the world. A pair of shorts you can use for hiking, biking and rooftop parties. A pair of shorts you can use for the rest of your life. Sounds good? We think so too. And we hope you will join us in the making.

Design phase

Shorts

The product is being developed with you and other customers. We need your ideas and feedback to create the perfect product. Read more about our process.

We have an idea for a new product that we want to develop with you: Shorts. There are tons of shorts out there. So many, that you probably need one for running, one for biking, one for partying, one for hiking and one for hanging out in the city. And probably a few more. But what if we told you that our ambition is to create the best pair of shorts in the world. A pair of shorts you can use for hiking, biking and rooftop parties. A pair of shorts you can use for the rest of your life. Sounds good? We think so too. And we hope you will join us in the making.

The idea behind the shorts came from a legendary material – Ventile cotton. Some benefits: Ventile is "waterproof", meaning that these shorts are suited for all kinds of weather (besides maybe hours in pouring rain). In addition, it breathes well and is comfortable against the skin. And to be honest, it's a pretty nice looking material. Ventile is known for it's patina – it ages well. Read more about Ventile: https://ventile.co.uk/

The fact that it ages well is also the idea behind the design philosophy. In other words, this has to be a product you can use for many, many years. That means two things: 1. Timeless design. This must be a pair of shorts you want to wear today and in 30 years. No trendy design elements, no seasonal colors. 2. Quality. This must also be a pair of shorts that you can wear today and in 30 years. The most important thing we can do for the environment is to consume less. That plays a much bigger role than any other measure in the textile industry. Therefore, it is important to develop garments that last a long time. To do that they must be designed so that they are easily repaired.

Details

    Process

    Just like people, products go trough different phases.

    This product is designing now, together with you.

    1 Design phase
    2 Decision phase
    3 Production
    4 Available
    Lifetime service

    Discussion

    We know you care, that's why we want you to join our community in creating and evolving the best products in the world. We use yur feedback to adapt our products so that this could be the last product you ever need to buy.

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