Norwegian wool, knit in Grünerløkka in Oslo
«Can we make the world's most awesome beanie?», we asked ourselves.
«Let's try», we answered.
Well, what is the definition of «the world's most awesome»?
First of all, it clearly has to look great in all situations.
Second of all, it has to be functional. It has to be comfortable and made with a material that keeps you warm when it is cold and wet. Soft lambswool does the trick.
That's a good start, but we can't stop there. In 2019, «the world's most awesome» means something beyond that.
Thirdly, The material has to be good for the environment. Norwegian wool is a pure product that is excess from meat production. The wool is also very strong and durable. That means that you get a beanie that will last a long time.
Lastly, the beanie has to be made by people who are paid fair wages and have proper working conditions. Our beanies are knit in Oslo by Farida and Susan who until recently were unemployed. They are hired by us through the municipality of Oslo to knit the world's most awesome beanie for you.
The beanie comes in two sizes and four colors.
See photos below for colors.