The problem: Synthetic materials are poisoning our environment.
When we think about this problem, images of plastic bottles and plastic bags come to mind, but synthetic textiles are a big part of the problem, too. With each wash, countless plastic fibers from synthetic garments are making their way from washing machines into rivers and oceans. The tiny fibers are extremely small and almost invisible. Unfortunately, sewage treatment plants cannot effectively filter out these microfibers. Once in the environment, the microfibers concentrate pervasive bacteria and pollutants. They are consumed by aquatic organisms, which can result in gastrointestinal infections and blockages, reproductive problems, and starvation – problems that ultimately work their way up the food chain to you and me.
The solution: GUPPYFRIEND
Well, the solution is probably to stop producing clothing that have synthetic microfibers. But as longs as we all have them in our closet, we need to do the necessary to limit our harm. The Guppyfriend prevents microfibers to enter the water systems and is a good start to clean up our oceans.
The profit Langbrett makes from GUPPYFRIEND are reinvested in further activities to address the microwaste problem and to avoid single-use plastics.
Please see the movie below and read a lot more at GUPPYFRIENDs homepage.
