We’re out and about in the Norwegian outdoors all year round and in all kinds of weather. And after too many perfect moments ruined by base wear that got sweaty, wet and cold, and failing to find anything better, we decided to do something about it - so we just made it ourselves.
Fortunately, we had an old sewing machine in the closet. We watched a few YouTube sewing courses and a few nights later the first Zipbody™ and Ziplongs® were more than a dream. Zipwear™ was born! At last, we had some functional clothing that let us enjoy the outdoors to the fullest.
The following weekend we tried it out in the backcountry. Our friends got interested and wanted to get their hands on this new creation too. Once friends were enjoying the new freedom of Zipwear, it was clear that others would too, and something had to be done! We simply had to start our own company. Since then Zipwear has helped thousands of people to enjoy the outdoor to the fullest.
Looking back we realize today that we have challenged a few conventions in the industry. We are proud of that and we want to continue to do that. Launching our second concept - The Organic Collection - is another small step to try do do thing our own way.
What we believe in - Be the change
If you see something that needs to be fixed, don’t wait to see what others do. Take charge, put your neck on the line and do something about it. Everything begins and ends with our very own behavior and attitude. It’s up to everyone of us to be the change we want to see around us.
Why the name Northern Playground?
Northern Playground is a tribute and commitment to nature. Being from Norway, nature is where we live and play. It’s where it all makes sense. A fragile place we need to protect.
Celebrating the Scandinavian Design Award by stripping
Featuring the Ziplongs in a magazine
The first Ziplongs is born
The Zipbra is launced in 2016
Early days of the Zipbody
The longsleeve has long been a favourite - now in organic wool & silk
From idea to protoype - 2011
Jo is sick of sweaty boxers and sows the first Zipbody with his mom
The worlds first Ziplongs - 2011
A bottle of whisky, a sowing-machine and a youtube-class - and the first Ziplongs is born in Magnus' hands a bright winter night.
First sale - 2012
A small production arrives and a homemade website leads to the first sale of a pair of Ziplongs to a guy planing to cross the Greenland glacier
The first collection made of wool is launched - 2013
Up until then it had consisted of two kinds of technical fabric.
The company Northern Playground AS is founded - 2014
After a successful visit on prime-time television, Jo realises the potential of the business and decides to quit his job and go all in
Finalist ISPO Brand New and winner of German Design Awards - 2015
The Ziplongs wins it's first prizes
Ziplongs 2.0 - 2016
Product development takes time, and the 2016/17 season is when we were truly happy with the outcome
Winner of the Scandinavian Outdoor Awards - 2016
In the apparel-category
We use Kickstarter.com to launch what has become one of our best sellers
Equity-crowdfunding the company - 2016
We choose to raise equity from the lay-man with a genuine interest for Northern Playground, our products and our future.
Jo observes that many women choose to change their shirts when sweaty, but keep trekking with a wet bra. He decides to do something about it, and today this is also one of our best sellers
"Best Winter Gear Guide" in Outside Magazine - 2017
In the category "The Best Winter Gear for 2017" in Outside Magazine
"The Organic Collection" is launced - 2017
Functional, classic design made with organic wool and silk. Read more