Black f&*king friday
WHAT WE THINK ABOUT BLACK FRIDAY AND DISCOUNT CAMPAIGNS
Black Friday is, at its core, about one thing: getting people to buy as much as possible, as fast as possible — ideally things we don’t actually need. Marketers know very well that a good discount campaign does exactly that: it makes people buy products they don’t need.
Is that really a win for consumers?
WE’RE NOT PLAYING ALONG
We’re obviously not joining Black Friday. We’d rather call it what it really is: a dark, crappy day. A reminder of what happens when consumption spins out of control. The biggest reason we’re eating up this beautiful planet of ours is, after all, our overconsumption.
So how do we change that?
Honestly, it’s not that complicated. Let’s buy things we need. Things we love. Things we care about so much that we want to repair them and maintain them. And yes — pay a bit more if that’s what it takes.
Less is more. Luckily, that cliché is actually true.
Let’s just call it what it is. Check out the film below.
