BUY LESS. PLAY MORE.
While others tell you that it's time to replace last year's clothes with something new, we ask you to wear and love your clothes for as long as possible. We do this through timeless design, no collections, smart materials, maintenance, and repair. And instead of pretending that it's possible to produce sustainable clothing, we tell you that there is no such thing as sustainable clothing. Period.
25% OFF
25% off all wool and silk t-shirts and grandpa shirts, as well as Ziplongs® 3/4, Ziplongs® Long, and Zipbra™ Side. The offer applies both in our online store and in both our stores in Oslo. Read more about why.
PLANNED OBSOLESCENCE
A SAD 100TH ANNIVERSARY
You'd probably wish what you're about to read is a lie. That it's not true. That it's at least a gross exaggeration or a conspiracy theory. But it's not, no matter how absurd it may sound. And deep down, you probably already know it