Northern Playground adventures

At some point, Northern Playground will launch a new company within travel and experiences.

We’ve just started sketching what it might become. There are many ideas on the drawing board – and we’re in no rush. For now, we think. We test. We explore.

At the same time – just like our clothing brand is uncompromising on certain values – there are a few things about NP Adventures we already know for sure:

1. We will move travel from high footprint to low footprint.
That means: no flights.
At the same time, the company will aim to create positive handprints through our choice of partners and destinations.

2. The good conversation – and playfulness along the way – matters just as much as the destination itself.
The journey is not transport. It’s part of the experience.

3. The ownership structure will be designed to protect nature and future generations.
Northern Playground AS will be an owner, together with new shareholders and possibly founders.
Nature itself may become an owner.
And the company will be structured according to steward ownership principles.

Sign up below if you’d like to know more.