It all started with two sweaty friends and a sewing tutorial on YouTube.
In the Norwegian outdoors we often found ourselves either too hot or too cold. We decided that we simply had to make something that would make it easier for us to play in the most beautiful playground in the world. We taught ourselves to sew, went gung-ho and developed the products we needed. We were immediately in love, and quickly realised that we had to make a lot more. Little did we know that people all over the world were about to fall in love with our ideas.
That's how things started, and that's still how we work. To us there are two key ingredients to enjoying the outdoors to its fullest. 1. Clothing with fantastic functionality, and 2. doing everything we can to take care of nature and the people in it. Nothing will happen if we sit around and wait for someone else.