BECOME AN OWNER
Do you want to own a part of Northern Playground?
Today, the company is owned by 700 employees and customers. Being many gives us strength - and the freedom to steer the company according to long-term goals and values. That’s why we’ll continue to use crowdfunding whenever we raise new capital.
If you are interested in taking part in the development of the company, click the link below to sign up for more information next time we have a campaign.
*By clicking "Sign me up", you agree to Northern Playground sending you information about our upcoming crowdfunding campaigns.
Photo from the investor adventure with the sailing ship Christian Radich in the fall of 2023.
WHO DO WE WANT ONBOARD?
Northern Playground is made up of a group of people who live to challenge the established and outdated truths of the clothing industry, and of business itself. We want to prove that it’s possible to grow big while walking our own path.
We apply the same philosophy when raising capital. We want to include those with big bank accounts and those with small ones, experienced investors and complete newcomers – people who join either to create change or to seek a solid return on their investment. The important thing is that we agree on two things: that Northern Playground will grow significantly in the coming years, and that we’ll keep going against the current to reach our vision of a world with less and smarter consumption.
THE FUTURE
Some dream of growth. We dream of growth too – but we also dream of change.
We’ve painted a picture of the future as we want it to be: a world where stores repair more than they sell, where clothes live twice as long, and where business actually makes the world better.
It’s ambitious, maybe even a little crazy. But that’s exactly why you should keep reading.
Click the button to see what we believe the future of Northern Playground will look like.
A NEW STANDARD FOR INVESTORS
We have always been owned by our customers. Now we are taking our investor engagement to the next level, and are inviting you to develop the company with us. We are certain that we are stronger if we are open and inclusive, at the same time as being owned by many people. We will of course work, like other startups, towards making your financial contribution grow, but we also want to make sure that you get to be on the inside and influence the development of the company.
Each month, all investors will receive an email where they receive honest insights on relevant trends in the company. You will also receive access to dashboards that show numbers from sales, marketing and repairs. In the same newsletter, we will send out relevant dilemmas and challenges. Sometimes all investors will vote on the dilemmas, other times we might have use for your expertise in the form of elaborate feedback.
HISTORY
In 2016 we tried to find investors the traditional way. No one was interested in a small company that made smart zipper products. We ended up asking our customers if they were interested. They were, and since then crowdfunding has been our preferred method of raising capital. Now we are big enough for traditional investors to be interested, but we politely say no thank you, and instead choose crowdfunding as our plan A. In 2022 we raised 10 MNOK. See the campaign below. It most likely won't be the last time.
