Ambassadors
Our goal is to reduce the world's clothing consumption. We cannot achieve that alone. We could have invested everything in companies like Google and Meta, but we are much more interested in getting our messages across through people we genuinely admire and support. Some of them are amazing at buying less, while others are masters at playing more. Many of them have black belts in both. Explore our ambassadors below.
UKALEQ SLETTEMARK
Ukaleq Slettemark is a world-class biathlete competing for Greenland and Denmark. She's also a climate activist and sustainability ambassador for the International Biathlon Union.
We work with Ukaleq because she shares our view on honest sustainability: that no piece of clothing is sustainable in itself, but that how we use it is everything.
Our collaboration is less about products and more about direction. Together we want to shed light on nature's role in sport, clothing and society, and elevate conversations that too often get pushed aside. Calm, honest, and without easy answers.
Go Greenland and go Ukaleq! 🇬🇱
MARTIN HELSETH
Olympic rower with an even cooler hobby: freediving for trash. Martin organizes regular freediving initiatives to clean up the seabed, and he has removed several tons of garbage from the Oslo Fjord.
RASMUS BRØGGER
Rasmus. Boarder. Surfer. Photographer. Dirtbag. Entrepreneur. There's a lot to say about Rasmus Brøgger, but he unquestionably lives life by the motto 'Buy less. Play more.' Whether voluntary or not 😉.
PIA VE DAHLEN
Marine biologist, research communicator, free spirit, snowboarder, gamer, and frustrated with the world. Pia operates on the idea that you take care of what you love, but it's hard to love something you don't know exists. Therefore, she has set her life's goal to talk about all the little creatures nobody talks about. As such, she has become an expert on things you didn't know you were curious about (regarding the ocean) and believes more people should experience the world with all their senses.
MARKUS WEGGE
Small farm owner with a passionate enthusiasm for boards, both of the snow and surf variety. Even hotter is the commitment to getting people off the couch and out into nature, including through his work with BUA.
INGE WEGGE
With stories like building and living in a self-made cabin using materials from the beach, film photographer Inge is the embodiment of the slogan 'Buy less. Play more.' Constantly seeking new ways to challenge oneself and consumption, both in film and in life at large.
PROJECTS
In addition to our co-players, we support some projects that capture our attention and, in one way or another, make the world a slightly better place.
PEOPLE WE MEET
We sell clothes. But what we actually collect is stories.
They show up everywhere – in the shop at Grünerløkka, on trails we didn't know existed, in emails we never expected. Some people have jobs that save lives. Others have decided that living life is the job. Some have done something completely ordinary in a completely extraordinary way. Others have done something so spectacular we can barely believe it – but it's true, we promise.
The range is wide. The people are real.
We didn't exactly plan on being inspired like this. But here we are.
Check it out.
LIGHT LINES
With the project 'Light Lines,' Vegard Aasen and Calum Macintyre are on a quest to conquer some of Norway's most iconic mountains, both on skis and with a camera. The goal is not only to capture magical landscapes but to literally shine their headlamps on the environmental crisis we are facing.
BECOME AN AMBASSADOR?
We cannot reduce the world's clothing consumption on our own. In addition to reaching out to the world through our co-players, we aim to create win-win situations where both they and we benefit as much as possible from the alliance. Therefore, we are committed to providing our co-players with knowledge and opportunities to unlock untapped potential and undertake projects together with us or among themselves. And perhaps with you or someone you know?
If you are interested in becoming a co-player yourself, send us a brief introduction (video or text) and a link to your platform. Email us at aktivist@northernplayground.no.
On the other hand, if you know or are aware of someone we should check out, email us at aktivist@northernplayground.no
