Ambassador: Ukaleq
Ukaleq Slettemark is a biathlete and climate activist.
Ukaleq Slettemark is a world-class biathlete competing for Greenland and Denmark. She's also a climate activist and sustainability ambassador for the International Biathlon Union.
We work with Ukaleq because she shares our take on honest sustainability: that no piece of clothing is sustainable in itself, but how you use it is everything.
Our collaboration is less about products and more about direction. Together we want to shine a light on nature's role in sport, clothing and society – and raise conversations that too often get pushed aside. Calm, honest, and without easy answers.
LISTEN TO UKALEQ
Ukaleq uses her visibility to actively champion nature and her homeland. Maybe that's why she reminds us of something pretty simple: that everything we make, buy and use comes with a cost.
She set herself a challenge: how far would a ski trip be if the route covered the same distance as all the water a single average t-shirt requires to make?
The result is in the film. The conclusion you can have right now: buy clothes by all means – but only buy clothes you love and will wear again and again and again.
WINTER SPORTS: A PARADOX
Ukaleq has also written a sharp piece for Time.com, taking a hard look at how the future of winter sports is threatened by climate change – and the irony that the sport simultaneously banks on sponsorship money from the oil and fossil fuel industry that's causing exactly that problem.
