Design phase

The Last Jacket

1/5
Design phase

The Last Jacket

The product is being designed with you and other customers. We need your ideas and feedback to create the perfect product. By including you in the design phase, we make sure that we only create products you really want, and that will be used and loved for many, many years.

Give feedback

Is it possible to create technical outerwear that can be passed on from generation to generation, and therefore be the last jacket you ever need to buy? Let's try. If you want to take part in development, read about the product below and sign up for testing here.

Ventile cotton
Matching pants
Designed with our Community

The product is being designed with you and other customers. We need your ideas and feedback to create the perfect product. By including you in the design phase, we make sure that we only create products you really want, and that will be used and loved for many, many years.

Is it possible to create technical outerwear that can be passed on from generation to generation, and therefore be the last jacket you ever need to buy? Let's try. If you want to take part in development, read about the product below and sign up for testing here.

Ventile cotton
Matching pants
Designed with our Community
Give feedback

The last jacket you need to buy
Over the past two years, the concept has developed and prototypes have been tested. We don't know if we can live up to the ambition, because all clothes wear out and pieces can break. What we do know is that we have to include as many people as possible to get close in on the ambition. That is why The Last is developed with our Community, and will be tested long and hard before we can say we are done. If you want to take part in the next round of testing in 2022, sign up for the waiting list here.

"Contract"
The Last is a concept that makes the clothes last as long as possible. For example, the products are made in a durable material and designed to be easily repaired. We are also dependent on you doing your part. We like to think of it as a kind of contract. Long story short, that means that you take good care of your clothes and repair them if needed. That way, we can together say "f*ck you" to the clothing industry and the endless hunt for new clothes.

Lifetime service
A key part of The Last is the lifetime service. This means that we will repair the garments if needed, free of charge. In addition, we will help you with tips and maintenance forever.

Worn out pieces have to be easily replaceable if the product is to last as long as possible. There is, for example, reinforcement on exposed areas (elbows and shoulders) in a thicker, more solid kind of recycled Ventile that can endure more water and wear. The same patches are mounted so that they are easily replaceable in the future.

Areas of use
The project started with developing outerwear for hiking and skiing. After testing prototypes, this has developed into making the perfect outerwear for a Norwegian roadtrip. Imagine going on a trip not knowing what activities you will be doing; skiing, going to the movies, climbing, hunting, cycling, sailing or just hanging out in the sun. And imagine you only have room for one jacket. That is what The Last will be. Many people can't imagine only having one jacket for all different activities, but we want to challenge that philosophy. Own fewer clothes and pack less. That is the essence of our philosophy.

Read our entire design philosophy here.

Zipper system
In the last jacket you ever buy, you get all of the obvious elements you would expect from an outdoor jacket. A unique function is the zipper system that makes it possible to raise the back of the jacket and wear your backpack straight on your shirt where you sweat the most. The main point of this is the possibility to wear a jacket and backpack without the jacket getting wet and sweaty.

Key features

1. Large hood with space for helmet. Stor hette med plass til hjelm. Adjustable tightness in back.

4., 9. & 12. Reinforcements in shoulders, cuffs and elbows in ECO 400, a more robust material for better durability and extra protection from rain.

13. Water repellent YKK zipper. Three sliders for easy ventilation under arms and in sides. Open at the bottom for extra mobility when needed.

15. Oblique cutting for extra protection around wrists.

Design
Sizes
The jacket is unisex, and the sizes are set to men's sizes. Women should therefore go for a size down from their usual size. That means that if you usually wear a women's size M, we suggest ordering The Last in a size S.

Colors
Colors in this phase are based on standard colors from the manufacturer. Final colors will be chosen later.

Ventile cotton
The jacket is made in the legendary fabric, Ventile. You can read more about the fabric here. Here are a few benefits:

"Waterproof"
Ventile is amazing in any situation. The only exception might be hours of pouring rain, but a big part of Ventile's fame comes from the its technology that keeps water out. (It was originally developed for fire hoses.)

"Breathable"
The fabric is relatively light and a lot of the focus goes towards its breathability. Unlike GoreTex, Ventile is also comfortable against the skin.

Patina
Ventile is known for its patina – it ages well. That is also a key element in our design philosophy: Timeless. We have researched jackets from the past 100 years, and have reached a cut, design and color palette that won't go out of style for the next 100 years.

Price
Another key part of our design philosophy is not to focus on the production price during development. We only focus on making the best possible product. The price of The Last jacket will be around 850 Euros.

Process
Fall of 2020, 20 people received The Last Jacket for testing. Based on feedback from this group, we have made changes for a second test group that are testing the products now. A third group will receive their garments for testing in February 2022. If you are interested in testing the next round of products after that, sign up for the wait list here.

Key changes after Group 1's testing:

1: Back
10 testers wanted a wider back.

2: Velcro
9 testers asked for a longer and stronger wrist velcro.

3: Arms
10 testers asked for longer arms.

4: Pockets
4 testers were skeptical to mesh liners in the pockets, and wanted a stronger material.

5: Zippers
3 testers asked for an extra slider in the zippers on the sides of the jacket.

6: Length
10 testers wanted the jacket to be shorter.

Details

  • + Technical info
  • + Size chart

Process

This product is being designed now – with you!

1 Design phase
2 Testing phase
3 Decision phase
4 Production phase
5 Available
Lifetime service
Read more

Discussion

We always follow our design philosophy when developing new products, but in order to create products you will love your whole life, we need some help from you too. That's why we have a Community, where you can contribute in the development of new and existing products. Read our philosophy, join the community and be a part of the design phase.

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