Design phase

Jacket

Design phase

Jacket

The product is being designed with you and other customers. We need your ideas and feedback to create the perfect product. By including you in the design phase, we make sure that we only create products you really want, and that will be used and loved for many, many years.

Give feedback

The last jacket you will ever buy. Made in legendary Ventile cotton.

Waterproof
Lifetime service
Made in Europe

The product is being designed with you and other customers. We need your ideas and feedback to create the perfect product. By including you in the design phase, we make sure that we only create products you really want, and that will be used and loved for many, many years.

The last jacket you will ever buy. Made in legendary Ventile cotton.

Waterproof
Lifetime service
Made in Europe
Give feedback

The jacket is made in legendary Ventile. You can read all about the material here​, but here are some benefits:

"Waterproof"
Ventile is great in any weather. The only exception might be spending hours in the pouring rain, but a lot of Ventile's fame comes from the technology that keeps the water out.

Breathable
The material is relatively light and breathable. Unlike GoreTex, Ventile is also comfortable enough to use against the skin.

Extra protection
There will be patches on exposed areas (elbows, shoulders, ankles) in a thicker, more solid kind of recycled Ventile that can endure more water and wear.

Beyond Ventile's superior functionality, it also has a visual element to it. Our observation is that people are starting to get tired of waltzing around with shimmery "oil jackets" (GoreTex, etc.), and would rather go back to their roots. Luckily, Ventile is known for it's patina – it ages very well. That is also the key behind the design philosophy: Timeless. We have studied jackets from the past 100 years to find a cut, look and color that won't go out of style the next 100 years.

Lifetime service
The main goal of this project is to create a jacket that will last "forever". A big part of how we will make that happen is by delivering the jackets with a lifetime service. That means that we will fix the product when needed. No questions asked.

In the last jacket you will every buy, you get the obvious elements you expect from a ski jacket. But the real gold is the zipper system that makes it possible to lift the jacket and wear your backpack straight on the shirt on your lower back – where you sweat the most. Or you can use the same zippers to cool down your lower back. The main idea is the functionality that makes it possible to wear both a jacket and a backpack, without the jacket getting wet and sweaty. There are also long zippers under the arms so that you can take your arms out of the sleeves and continue on your journey sleeveless.

Process

Just like people, products go trough different phases.

This product is designing now, together with you.

1 Design phase
2 Decision phase
3 Production phase
4 Available
Lifetime service
Read more

Discussion

We always follow our design philosophy when developing new products, but in order to create products you will love your whole life, we need some help from you too. Read our philosophy, join the community and be a part of the design phase.

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