Lifetime service – Pass down your t-shirt
Yep, you read that right. This shirt is made with durable materials and a classic design. This helps the shirt last as long as possible, but the most important factor depends on how you treat it. If you take good care of the t-shirt, repair when needed and wash it seldomly, it will last long enough for even your children to enjoy it. If you do your part, we will also help you out. We will give you care tips and help with repairs for the rest of the garment's life. Deal?

Material
This t-shirt is made out of 72% Gots​ certified organic merino wool and 28% silk. In other words: A completely natural product. Silk is a very durable material, and by mixing it into the blend we are able to make the product with very fine wool without it compromising the durability of the t-shirt.

Using organic wool means that there are strict requirements that need to be met throughout the whole value chain. Toxic chemicals are not used, the wool is mulesing-free and the garments are not treated with Superwash or other similar treatments, to name a few examples. Read more about why we use organic wool and its advantages here.

Wash less
Wool is "self cleaning", meaning that you don't have to wash this t-shirt as much as you wash t-shirts in other materials. Hang it out to air after use, and voilà! Good as new. The reason you don't need to wash wool as often is because it contains lanolin, which works as a sort of coating. This makes it harder for dirt and odors to stick to the fibers. Lanolin also has bacteria-killing capabilities, and helps get rid of bad odors.

It's a win-win situation: Spare the environment, spare your clothes, and hey – nobody likes doing laundry anyway, right?

Design philosophy
A key part of our design philosophy is that we don't care about trends. We design clothes that will look good in 2, 10 and 100 years. Our goal is to design classics. Every. Time. That also means that our clothes have clean and simple designs, come in timeless colors and are without big logos and illustrations.

Community
Blue, green, black, rust and white are the colors that our t-shirts will always be available in. Sometimes we also have limited releases, that are decided by our customers.

Do you want to take part in decisions like this in the future? Join our Community here.