Decision phase

Turtleneck in wool and silk

Just because we have a fantastic product idea, doesn't necessarily mean that the product deserves to be made. In this decision phase, you decide if we should bring the idea to life. Production starts only if enough people show interest for the product. This way, we can together make sure we only produce garments that are used and loved for many years.

29 days left
Decision phase

Turtleneck in wool and silk

Just because we have a fantastic product idea, doesn't necessarily mean that the product deserves to be made. In this decision phase, you decide if we should bring the idea to life. Production starts only if enough people show interest for the product. This way, we can together make sure we only produce garments that are used and loved for many years.

29 days left

The very first product idea that we are running through our evaluation phase is the Turtleneck. A classic shirt with a high neck made in our classic organic wool and silk blend. Perfect for any situation, from the mountains to the movies.

The Turtleneck is made in the same material as our other products in wool and silk: 72% Gots​ certified organic merino wool and 28% silk. Silk is a very durable material, which makes it possible for us to make this product with very thin, fine wool – without compromising the shirt's durability.

The background for the Turtleneck came from you. We have been asked to make a turtleneck in organic wool and silk many times, and in the end we just had to check with you. Does this garment deserve to be a part of our permanent collection?

The fit is based off of our bestseller, the Crew longsleeve. To make sure the design was perfect, we asked our community if the neck should be a single or double length – so one can fold it down. They were pretty much unanimous: Single length it is. We still made sure to make the neck long enough to still look good if you want to fold it down.

Here's how it works
The Turtleneck will only be put into production if we sell at least 150 during the evaluation phase. That way, we know that there is interest in the product and we can confidently start production without worrying that they will be forgotten in the back our warehouse.

If you reserve this garment, you won't be charged until we are sure that it will go into production. When you make a reservation we will only save your payment details, and charge you at a later time. It will take about three months from production starts until you receive you Turtleneck. If we don't reach our goal of 150 reservations, we will cancel your reservation and you won't be charged.

By doing things this way, we are together contributing to less overproduction and unnecessary use of natural resources. In addition, we save money that we can give back to you in the form of a reduced price.

Details

  • + Technical info
  • + Production
  • + Use and care
  • + Size chart

Process

Just like people, products go trough different phases.

With you, we are now deciding if this product should be produced.

1 Design phase
2 Decision phase
3 Production
4 Available
Lifetime service
Other longsleeves

Hoodie

Wool and silk

Grandpa longsleeve

Wool and silk

Crew longsleeve

Wool and silk

Hoodie

Wool and silk

Grandpa longsleeve

Wool and silk

Crew longsleeve

Wool and silk

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