The Wool Fleece Jacket

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The product is being designed with you and other customers. We need your ideas and feedback to create the perfect product. By including you in the design phase, we make sure that we only create products you really want, and that will be used and loved for many, many years.

Give feedback

Jacket in wool fleece. Perfect around the campfire or under your shell on extra cold days.

Wool fleece
Mid layer
Designed with our Community

The product is being designed with you and other customers. We need your ideas and feedback to create the perfect product. By including you in the design phase, we make sure that we only create products you really want, and that will be used and loved for many, many years.

Jacket in wool fleece. Perfect around the campfire or under your shell on extra cold days.

Wool fleece
Mid layer
Designed with our Community
Give feedback

BACKGROUND
In December 2020, we received the same product idea from two different Community members. The idea was a "camp pant", and as development started, we couldn't help but design a matching jacket.

The idea is that this will be your go-to jacket around the campfire or on the couch after a long hike. It will also work well under your shell on extra cold days. Other areas of use might be:

  • Belaying at the crag
  • Walking the dog
  • On a date with a (slightly too) hip coffee in hand
  • Brunch at your mother-in-law's
  • Watching the sunrise in your sleeping bag at 61°27′41″N 7°52′19″Ø

An important ambition with this jacket is that we want it to last a really long time. It is developed with years of wear in mind, and designed timelessly. The thought is even to add an extra seam in the back so it easily can be altered if you gain or lose weight throughout the years. The background for our design philosophy is the simple fact that there is no such thing as sustainable materials. The only thing that really makes a difference is consuming less. That is why we want to join forces with you and develop clothing that is used often and for a long time. Feel free to read our design philosophy before giving any feedback on this product.

ATTRIBUTES
The idea behind this product has evolved throughout the past year. After receiving the first prototype, we made some big changes. For example, we removed the hood, as there were far more people in the discussion who wanted this kind of jacket without one. If you have any thoughts on what should be included in a jacket like this, leave a comment at the bottom of this page. With ideas from the discussion in mind, we are currently leaning towards the following details:

  • Tall neck with drawstring
  • Side pockets with zippers
  • Chest pocket with room for phone
  • Replaceable reinforcement on elbows, made with leftover material
  • Replaceable reinforcement on arm opening
  • Hidden thumbhole
  • Relatively long and narrow fit
  • Earthy colors without any "loud" details
  • Matching pants (see here)

Share your feedback at the bottom of this page!

MATERIAL
You have probably heard of fleece, but do you know what it is? Opposite to what most people think, fleece is not a fiber. The word describes the appearance of a material, and is originally used to describe a part of the wool. By using wool fleece instead of polyester, you get all of the obvious advantages that come with wool, we are able to stick to natural materials in our collection, and you get a comfortable garment with good insulation.

WOOL FLEECE VS. POLYESTER FLEECE
A challenge with polyester is that it is made of oil and sheds micro plastic. Most people know this, but lots of people prefer polyester fleece because they think it is a more "breathable" mid-layer. Research from Austria referred to in Randulf Valles book "Why Does Being Wet Make You Feel So Cold" clearly shows that moisture is transported away from the body more effectively with wool as a mid-layer. Try it yourself!

Process

This product is being designed now – with you!

1 Design phase
2 Testing phase
3 Decision phase
4 Production phase
5 Available
Lifetime service
Read more

Discussion

We always follow our design philosophy when developing new products, but in order to create products you will love your whole life, we need some help from you too. That's why we have a Community, where you can contribute in the development of new and existing products. Read our philosophy, join the community and be a part of the design phase.

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