LIFETIME SERVICE
This t-shirt is made with durable materials and a classic design. This helps the shirt last a while, but it will last much, much longer if you take great care of it, repair when needed and wash it only when you really need to. If you promise to do that, we will also help prolong the life of the garment, by offering care tips and help with repairs for the rest of the its life. Deal?

WASH LESS
This t-shirt doesn't have to be washed as often as t-shirts in other materials. Hang it out to air after use, and voilà! Good as new. The reason you don't need to wash wool as often is because of its ability to absorb large amounts of water vapor. This helps keep the skin dry, and thus prevent sweat, bacteria and odor.

Good for the environment, good for your clothes. And hey – nobody likes doing laundry anyway, right?

MATERIAL
This t-shirt is made out of 72% Gots ​certified organic merino wool and 28% silk. In other words it is a completely natural product. Silk is very strong, and by including it we are able to make the product with very fine wool without it compromising the durability of the t-shirt.

Using organic wool means that there are strict requirements that need to be met throughout the entire supply chain. Toxic chemicals are not used, the wool is mulesing-free and the garments are not treated with Superwash or other similar treatments. Read more about why we use organic wool and its advantages here.

DESIGN PHILOSOPHY
A key part of our design philosophy is that we don't follow trends. We design clothes that will look good in 2, 10 and 100 years. Our goal is to design classics. Every. Time. That also means that our clothes have clean and simple designs, come in timeless colors and will never have big logos or illustrations.

COMMUNITY
We don't do collections, and instead offer a permanent range of garments all year, every year. Our goal is to develop garments that never go out of style, making it unacceptable for us to follow color trends or launch new collections every season. Instead, we listen to our customers. If we see that a color is no longer wanted, we stop making it. If we think that people want a new color, we ask our customers and produce the one with the most votes. That way we create garments that we know the world wants, and avoid overproduction and overconsumption.

Do you want to take part in decisions like this in the future? Join our Community here.

VISIT US
Do you want to see, feel and try on the products before purchasing? Visit us in the Folketeaterpassasjen in Oslo for a slightly different shopping experience. Entrance from Storgata and Youngstorget. Read more about our shop here.