Clothes wear out
Some areas more than others.
The opposite of the norm
Isn’t it kind of ridiculous that most clothing brands don’t design for durability where it matters most? Imagine how much longer your clothes would last if the opposite were the norm.
With us, that’s a given. Elbows and cuffs on our shirts get an extra layer of love. The thin wool and silk shirt comes with built-in sewing thread, ready for future repairs at your kitchen table. The Last Pants have extra strong fabric at the bottom of the legs to handle sharp ski edges. The list goes on. Everywhere we know clothes take a beating, we reinforce.
Of course, we don’t always know in advance where a garment will wear out. But because we don’t replace our collections all the time, we can continuously improve and reinforce each product as time and use leaves its marks.
And that’s not all; we keep spare parts ready if you ever want to replace a worn piece after a few years.
Need help? We’ll repair it for free the first time. The second time, you only pay a small fee.
So, dear clothing industry
Wake up! Design isn’t just about trends!
Let’s design for durability.
Let’s design for repair.
Deal?
